You get everything needed to market to each of these 3 focused markets including:
advertising, direct mail and other promotional items. You receive marketing letters targeted directly to schools and youth organizations, sample automated telemarketing scripts for answering systems and help wanted classified ads. Of course each Licensee is able to explore these or any other marketing avenues they choose. But these same marketing ideas are successful for us and now can work for you.
How Big Is The Market?
The children from Generation X and Millennials are now at 75 million and growing strong. These children influence household spending of almost $400 billion dollars, which is a significant and dynamic part of the American economy. If you have children, you probably have visited indoor playgrounds, themed birthday restaurants or other places for kids to celebrate their special day. Statistics show that these indoor birthday places have grown more than 800% in the last 10 years. Most of these places are good options for young children. But, options for older children (8-14 years of age) become very slim. Top Secret Kids’ programs can effectively compete in both the younger and older markets.
Today, over 80% of all parents choose birthday options away from their home to celebrate their child’s birthday. This provides for a huge market. So, just how many of these kids do you need to be successful? In our small city of Chelmsford, Massachusetts, (population 36,000) there are 3,824 K-8 children. With just a 2% market share, 76 of these children would have their birthday parties with Top Secret Kids. Within a 300,000 area of 12 towns, there are typically 35,000 K-8 children. Using that same 2% market share, you would average about 12 birthday parties a week. In fact you would need only a 1% market share to be successful. And, birthday parties are only part of the many other programs that you can offer.